A.A.A.cercasi aiuto per tesi di laurea

MAh, potresti provare a studiare il rapporto tra contenuti della pubblicità e dei media e percezione di sé e del corpo negli adolescenti.
Aggiungo gli abstract di alcuni articoli:

THE EFFECT OF PHYSICAL ATTRACTIVENESS OF MODELS ON ADVERTISING EFFECTIVENESS FOR MALE AND FEMALE ADOLESCENTS. By: Tsai, Chia-Ching; Chang, Chih-Hsiang. Adolescence, Winter2007, Vol. 42 Issue 168, p827-836, 10p, 3 charts, 2 diagrams Abstract: This study investigates the effect of advertising with physically attractive models on male and female adolescents. The findings suggest that highly attractive models are less effective than those who are normally attractive. Implications of social comparison are discussed. [ABSTRACT FROM AUTHOR] (AN 28031064)

IT DOESN'T MATTER WHAT YOU WEAR: THE IMPACT OF POSED AND GENUINE EXPRESSIONS OF HAPPINESS ON PRODUCT EVALUATION. By: Peace, Victoria; Miles, Lynden; Johnston, Lucy. Social Cognition, Apr2006, Vol. 24 Issue 2, p137-168, 32p; Abstract: The article presents information related to three consumer researches that try to assess the effects of the facial expressions of the models wearing T-shirts on the persons evaluating the T-shirts. The first experiment in which the participants were exposed to photographs of the models for a long period, infers that the participants were influenced by the facial expression of the model. T-shirts worn by the model displaying a genuine smile were preferred by the participants. In the second experiment the photographs were shown to the participants on a computer screen for 150 micro second. The results were the same as that of the first experiment. The third experiment confirmed the results of the fist two experiments. (AN 20934703)

COGNITIVE RESPONSES TO IDEALIZED MEDIA IMAGES OF WOMEN: THE RELATIONSHIP OF SOCIAL COMPARISON AND CRITICAL PROCESSING TO BODY IMAGE DISTURBANCE IN COLLEGE WOMEN. By: Engeln-Maddox, Renee. Journal of Social & Clinical Psychology, Dec2005, Vol. 24 Issue 8, p1114-1138, 25p Abstract: This study explored college women's cognitive processing of print advertisements featuring images of highly attractive female models. The relationship of counterarguing (critical processing) and social comparison in response to these images with a number of body image-related variables was examined. Participants were 202 undergraduate females. Research was conducted in two phases. In one phase, participants wrote their thoughts in response to three advertisements taken from recent women's magazines. In the second phase, women completed a number of self-report measures focusing on body image, along with a number of distracter measures. Results suggest that making negative outcome, upward social comparisons in response to such images is significantly associated with greater internalization of the thin ideal and decreased satisfaction with one's own appearance. Despite predictions that counterarguing might act as a protective factor, the tendency to generate counterarguments in response to these images was not related to appearance-related dissatisfaction, internalization of the media ideal, or importance of appearance. [ABSTRACT FROM AUTHOR] (AN 19678857)

The impact of advertisements featuring ultra-thin or average-size models on women with a history of eating disorders. By: Halliwell, Emma; Dittmar, Helga; Howe, Jessica. Journal of Community & Applied Social Psychology, Sep/Oct2005, Vol. 15 Issue 5, p406-413, 8p Abstract: Previous research demonstrates that exposure to ultra-thin media models leads to increased body image concerns amongst women (Groesz, Levine, & Murnen, <BIBR>2002</BIBR>). There is emerging evidence that attractive, average-size models do not have this negative effect and can be effective in advertising (e.g. Halliwell & Dittmar, <BIBR>2004</BIBR>). The present study investigates these factors amongst women with a history of eating disorders. Participants either viewed advertisements featuring ultra-thin, average-size or control images. Immediately after exposure, they reported their body-focused anxiety and rated the effectiveness of the advertisements. Whereas exposure to ultra-thin models did not lead to increased body-focused anxiety, exposure to average-size models produced a relief effect, whereby women reported lower levels of body-focused anxiety. Advertisements featuring ultra-thin and average-size models were equally effective. The results suggest that average-size, attractive models could be used effectively in advertising, which may help to relieve body image concerns amongst these women. Copyright © 2005 John Wiley & Sons, Ltd. [ABSTRACT FROM AUTHOR] DOI: 10.1002/casp.831 (AN 18191732)

Professional hazards? The impact of models' body size on advertising effectiveness and women's body-focused anxiety in professions that do and do not emphasize the cultural ideal of thinness. By: Dittmar, Helga; Howard, Sarah. British Journal of Social Psychology, Dec2004, Vol. 43 Issue 4, p477-497, 21p, 1 chart, 2 graphs Abstract: Previous experimental research indicates that the use of average-size women models in advertising prevents the well-documented negative effect of thin models on women's body image, while such adverts are perceived as equally effective (Halliwell & Dittmar, 2004). The current study extends this work by: (a) seeking to replicate the finding of no difference in advertising effectiveness between average-size and thin models (b) examining level of ideal-body internalization as an individual, internal factor that moderates women's vulnerability to thin media models, in the context of (c) comparing women in professions that differ radically in their focus on, and promotion of, the sociocultural ideal of thinness for women--employees in fashion advertising (n =75) and teachers in secondary schools (n =75). Adverts showing thin, average-size and no models were perceived as equally effective. High internalizers in both groups of women felt worse about their body image after exposure to thin models compared to other images. Profession affected responses to average-size models. Teachers reported significantly less body-focused anxiety after seeing average-size models compared to no models, while there was no difference for fashion advertisers. This suggests that women in professional environments with less focus on appearance-related ideals can experience increased body-esteem when exposed to average-size models, whereas women in appearance-focused professions report no such relief. [ABSTRACT FROM AUTHOR] (AN 15565075)

MALE SEXUAL STRATEGIES MODIFY RATINGS OF FEMALE MODELS WITH SPECIFIC WAIST-TO-HIP RATIOS. By: Brase, Gary L.; Walker, Gary. Human Nature, 2004, Vol. 15 Issue 2, p209-224, 16p; Abstract: Discusses the ratings made by males, categorized according to sociosexual orientation and physical qualities, on female models on both attractiveness and likelihood they would approach them. Female waist-to-hip ratio as a predictor of ratings of physical attractiveness; Differences in the reproductive tactics of the male raters; Indication that attractiveness and willingness to approach are overlapping but distinguishable constructs. (AN 13798514)

Beauty--or a bare-assed attempt to peddle diamonds? Contemporary Sexuality, Jan2001, Vol. 35 Issue 1, p7, 1/3p; Abstract: The fashion world is weighing in on an advertising campaign by Diamond.com, the latest to cause a stir by taking nudity and sexual explicitness to new heights, or lows, depending on the stance. In it, a former Victoria's Secret model wearing nothing but selectively placed stones and a smile, is ensnared in a glistening web of diamonds. Wick Allison, editor and founder of "D" magazine based in Dallas, sees the trend as offensive, obnoxious and despicable. Others are criticizing ads by Perry Ellis International Inc. for showing images that they say suggest rape. As for Diamond.com, the images were supposed to show the stark purity of diamonds. (AN 4009682)

Buona vita

Guglielmo